General Motors seems to be doing well for itself as far as recent business litigation goes. The well-known automaker recently won a lawsuit brought against it by the foreign university which owns the publicity rights for the late scientific genius Albert Einstein. California readers may be familiar with the business litigation suit, which dealt with GM’s use of Einstein’s image in an ad published in People magazine back in 2009.
GM’s use of the famous scientist’s image was vindicated by a U.S. District Court judge, who ruled that Einstein numbers among those ultimate public figures that should be freely available for the public to use in personal expression. The judge said that this should be the case even when the personal expression runs in the form of “tasteless” advertisements. According to him, Einstein embodies genius, and his image has been imprinted upon the cultural heritage of our country.